How to Blog for Profit

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Besides being a good communication tool, blogging is also a great way to make money. If you’re new to blogging and yet want to start quickly, there are several business models you can try for maximum results in a short time. This article discussed the three most popular methods.

The first method is paid blogging. Create your first blog and start adding some decent article to it. Then you signup with paid blogging networks like Pay Per Post or Review Me and see what “opportunities” are available. These networks are filled with advertisers looking for blogger who can help them spread the word, and they are willing to pay. Accept the opportunity, write about it on your blog, and you get paid.

The second method is WordPress blogs for AdSense and it requires a little more technical know-how. You need to build a WordPress blog on a specific niche topic, and start writing some good content on it. Then, get links from other blogs by leaving relevant comments on blog posts. The objective is to get more traffic who will click on your AdSense ads and make you money.

The third and most sophisticated method is affiliate marketing with WordPress blogs. Again, you set-up a good WordPress blog but with this model the amount of content you publish is not as important as the “selling quality” of the content. Each post you write must pre-sell the web visitor and convince him to click on your affiliate links. When the visitor makes a purchase online after that, you get credited for the sale and earn commissions.

Ultimately, which model you choose depends on how much time and resources you can dedicate to creating and managing your blogs. If you’re new, you should choose a low-investment model and compensate by spendingmore time on it. When you get the hang of it, you can venture into other blogging models as well.

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This post was written by Robjohn on October 18, 2009

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Future Thinking Home Office Online Marketers Find a More Modern Model For Marketing a Book and Making Money

A Special LIST BUILDING Report:
From One Goal Oriented Online Work At Home Professional to Another

During a recession like this, learning about how to make more money is often the most rewarding experience for every corporate executive.

How does this happen? Amazingly, it is no surprise that one of the best ways that is encountered for the corporate executive to change for the better is to publish and market a book and become a bestselling author.

Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you credentials and help your business draw more clients And if those are your only goals, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.

Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says business adviser to authors DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. He says that you will be rewarded with an outstandingbook, more money, and a continuing stream of revenue that far exceeds what the book alone would have earned.

DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Learning how to write and market a book and creating a business around it at the same time is crucial.

No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.

However, there are several less known features you should add to expand the marketability of your book. For instance, almost every New York Times Bestseller has certain features and it would be wise to incorporate them into your book so that you improve your chances of being one of them too.

Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.

Feature 1 – Begin with a powerful theme and grow it. {Give your book a zesty title that grabs attention}. Write your book outline to be specific about what will attract the right people to your book. Just gathering a list of your best ideas and putting a cover on it is not enough. You may get a book written quickly, but it probably won’t sell very well. You want something that you (and others) will be proud to promote.

Feature 2 – Become known as the top expert by collecting stories from others. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. In every story, you should mix in Tips, strategies, insider secrets, specific examples, and important resources, whether they be from you or someone else.

Feature 3 – Quote lots of experts and you’ll build in promotional value. Choose the quotes wisely so that they match the theme of each of your sections. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. And, they might even buy some for themselves to give away to colleagues and special clients.

Feature 4 – Be proactive in asking for interviews and endorsements, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and endorsements will add authority to your book.

Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. And it is often very helpful to seek out a sponsor to partner with in your promotion.

Feature 6 – Add an index so that your book is easier to read and use. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..

Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.

Extra Feature – Have a bibliography in your book. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.

ACTION STEP:

The more features above you can add to your book, the easier it will be to market and promote. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.

If you want to know how to become a good book marketer that makes money and makes you a bestselling author, then you must use the secret formula that others use to hit that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.

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Organic SEO — What Does It Really Mean?

When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further. To such companies, the description of “organic SEO” is not to limited what shows up in the “natural” search engine results – it includes the methodologies used to achieve such rankings. There’s more than one way to skin a cat (although I must admit that I don’t know the one way that everyone else presumably knows), and the same is true for achieving natural search engine results. A search engine optimization company usually falls into one of two camps. A “White Hat” search engine optimization company will use a largely content-based approach and will not violate the terms of service of the major search engines. A “Black Hat” search engine optimization company will use a largely technology driven approach and often ignore the terms of service. Neither approach is invalid (as I have said many times before, there is nothing illegal about violating a search engine’s terms of service), and both can achieve high rankings. But a search engine optimization company that takes the word “organic” literally believes that the “Black Hat” approach is anything but “organic SEO.” Merriam Webster defines organic, in part, as “having the characteristics of an organism: developing in the manner of a living plant or animal.” To a search engine optimization company, this definition accurately describes the approach taken to achieve long-lasting results in the “natural” section of search engines. Below are just a few comparisons of the different approaches taken by the two types of SEO firms. I refer to the two approaches as “organic SEO” and “artificial SEO” for the sake of clarity. Content vs. Technical Loopholes There’s an “old” saying in the SEO industry that “content is king.” This is not necessarily true. In my experience, good content is king. Study after study has shown that when people use search engines, they are primarily seeking one thing: information. They are not seeking to be impressed by fancy flash sites. They are not looking for a virtual piece of art. A search engine optimization company that is truly practicing “organic SEO” recognizes this fact and will refuse SEO work when prospects insist that content addition is not an option. “Artificial SEO” firms, which embrace a technical loophole philosophy, will allow a company to leave its website exactly as it is, because the work that such firms do is largely technical and is designed to trick the engine into showing content that it would not otherwise. Certainly, there are acceptable (from the engine’s standpoint) technical aspects that any good search engine optimization company will use, such as relevant page titles and meta tags. But there are many more unacceptable technical methodologies than acceptable ones, including cloaking, redirects, multiple sites, keyphrase stuffing, hidden links, and numerous others. A company practicing “organic SEO” will avoid these. If you are looking for professional link building or for professional link building experts or if you want to read professional link building articles – then you are at the right place.

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This post was written by Robjohn on October 12, 2009

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Internet Marketing 101

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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This post was written by Robjohn on October 12, 2009

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Google Authority and Backlinks

backlinks clinic

OK, this is a immersive subject and I want to emphasise it’s not clear cut. But here is what I know in my research at the Backlinks clinic:

Authority – simplified

The more authority your site has the higher you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by humans are also trusted by Google. A good illustration is the .edu and .gov suffixes. These domains imply they are credible sources of information and it’s an established fact that in the eyes of Google backlinks from these domains to your web pages will send authority to your web pages. Another shining example is Wikipedia as the entries here are largely contributed to by tribes of people as opposed to a single person.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to your site then you inherit their authority and in the eyes of Google you become more authoritative and hence the trust in your site by Google increases.

How Google determines what is and isn’t authoritative is undisclosed for good reason and aligns with Google’s thinking of “Do no evil”. The last thing the Internet needs is someone exploiting the mechanisms that Google untilzes in its efforts to try and bring some order to probably the most significant technological resource of this period in history.

Backlinking methods you should avoid

In the same vein it’s worth my while stating some obvious sources and methods of building backlinks that Google not only dislikes but appears to be moving aggressively to ‘classify’ as negative authorities. In no particular order of severity, the common examples are:

  • Paid backlinks – web pages where individuals purchase and sell backlinks
  • Comment spam – entries that have links on blog pages that are just not associated to the main theme.
  • Low quality and *duplicate content – ‘scraped’ or copied
  • Rapid backlink growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden rise in the number of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a recently registered domain.
  • Backlinks from unscrupulous web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but reputable news portals appear to get a lot of authority and I have definitely discovered significant numbers of the same content over and over again on different web sites with no penalties, I am still monitoring this, only as a portion of of the results I am seeing go against the consistent behaviors I normally expect to see. More on this is in a future post….

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This post was written by Robjohn on October 12, 2009

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