Blog Me Happy I don't want to be a newbie any longer.

Article advertising or bum marketing can be the key to not only making money but having a profitable successful business. If you’ve got a product that you are attempting to promote then one of the finest and most cheap ways is by employing article advertising, especially using article submission software.

Article advertising is a kind of selling effort in which you write short articles, about 400-600 words, related to the product you need to promote. If they’re well written they’ll, after getting distributed to varied online article directories which will be easily found on search engines and read by people interested by what you’ve got to offer.  

In article advertising, well crafted article will be created in such a fashion that it has strategic placements of keywords and keyword phrases utilised by those who are looking for what you have to offer. This may make your article simply found by search engines and can help get you spotted earlier by future purchasers.  

Some of the advantages of article advertising are :

1) It’s a excellent way to gain respect in the niche you try to reach. If they see your well crafted and educational article they’re going to see you as an authority. The more that you have written about a certain area, the more trusted you’ll be and the more probable they are going to be to buy what you offer.

2) It is extremely cost effective. If you write the article yourself it’ll only cost you the quantity of time and energy you put into researching and writing the topic. If you can’t write well, you can easily find those that can write for you who are cheap and will let you put your name on it, aka, ghostwriters. These are numerous times very cheap, though you must make sure that they are able to give you unique content and are native speakers in the language you try to market in.

3) Links are also a great benefit to article advertising. Your well crafted article will have a link back to your internet site and will also have a resource box with a powerful call to action. This will invite those reading the article to go to your website to discover more about what you’ve got to offer. This may also help your search engine ranking.

4) It helps you reach a much larger audience than you otherwise would have. Those that are really interested in what you are offering will be those who read your article. You won’t be putting your promotional efforts in front of folks that may or may not care about what you have got to offer. It will be read by folk who are really interested in what you are doing and are also very likely to buy what you are selling.  

Bum marketing or article advertising is a good way to get attention to your goods, if it is used correctly . Take a while to find out how to do it the right way or find a good ghost writer to do the work for you and you’ll find customers who aren’t only willing to buy from you, but trust that you’re going to meet their desires and may come back to you for other purchases. Done correctly, article advertising can help you climb to the top and make you a hit.

See also: article submission software

Technorati Tags: article marketing, article submission, article submission software, article submitter, bing, google, internet marketing, search engine optimization, SEO, yahoo

Posted under Site building.

Being an affiliate or associate marketer can be a tough enterprise.  There is much more to learn than most of us anticipated when we first started.  The learning curve is too steep for some, and many simply drop out.

If you’re reading this, I hope that you are among those who will stay committed over the long haul, constantly increasing your knowledge base and applying what you have learned by acting upon that knowledge.  The most common problem among failed affiliate marketers is buying magic, secret plans and not implementing them to see if they actually work as promised.  Some are no more than buyers; they don’t even read the books they buy.

There are two resources for affiliate marketers that I include in my recommendations.  One has to do with using a marketing approach using blog entries, not just your blogs but the blogs of many other people.  This system is a very useful membership website called My Article Network.  Here I’m going to focus upon one use to which an affiliate marketer can put it, although the prior link will take you to a lengthier description of how the entire system works and may benefit you.

If you use the traditional method of article marketing, you write articles and submit those articles to article directories.  With that method, your links are limited to the author’s resource box, usually published at the end of the article.  In the new method of article marketing, you can use the much more effective contextual linking, that is placing your links directly within the content of the article, where they are far more likely to deliver targeted traffic to your vendor’s site.  Most of the major article directories will not allow you to use affiliate links in your own resource box.  With this system, affiliate links are permitted.  You can check it out for yourself by visiting this remarkable unique article marketing approach that directly submits unique versions of your articles to blogs and websites in your niche from its list of over 10,000 sites anxious to receive content.

The other resource is a complete educational system established exclusively for affiliate marketers who are owners of various size businesses as well as those preparing for a career in affiliate management.  It is a brand new version of Anik Singal’s well received Affiliate Classroom.  Singal earned recognition as one of the young entrepreneurs of 2008 by Business Week, a top publication.  Singal has spent the last two years totally remaking this ground breaking program.  I strongly urge you to sign up for the complete information before all the spaces are taken.  No joke, this will fill very quickly.

If you see simply a squeeze page, that means that the course has not yet opened.  Fill it out to receive updated information, as it is being launched very soon.  If it has already sold out when you arrive, check for a waiting list, and sign up if one becomes available.  Good luck!

Anticipating a question that I would ask, yes, both of these have affiliate programs, but you can’t use your own affiliate links to purchase either membership.  You must sign up for both prior to gaining access to the affiliate programs.

Technorati Tags: affiliate classroom 2, affiliate classroom two, affiliate marketer, affiliate marketing, affiliateclassroom2, article marketing, my article network, myarticlenetwork

Posted under More than a newbie. Learning together.

Many companies opt for a mini-site to promote a particular service or product within its business niche.  If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you need to concentrate almost all of your search engine optimization (SEO) labor on getting external links, because choosing a mini-site means giving up the built-in advantages of the larger sites with a large number of internal links pointing toward the most important pages.

You should use all available opportunities to obtain high quality external links, including directory listing, hiring a SEO consulting firm and using social media for its viral features.  However, I want to concentrate your attention toward one of the most important of the external link building alternatives, article syndication. 

There are several ways in which article marketing can improve your SEO.  The first is that the links will be found by the search robots on a variety of websites.  Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings.  Next, with content syndication, unlike some other methods of getting external links, you get to decide the exact anchor (linking) text for each link.  Third, article marketing is relatively inexpensive and easy when compared to some of the other ways of obtaining quality links.  The ease of the process can be largely attributed to the introduction of specific software to facilitate article marketing.

I write and spin about fifteeen article each week so that I really end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or distribute directly to individual websites.  I am able to reach that level of productivity because of two essential memberships that I maintain.

One of the sites of which I am a member provides a free article spinner, available to anyone.  You may also register to use an automated submission service that is linked to the spinner.  It sends a unique version of your article to up to hundreds of different article directories.  When you first register to use the always free spinner, you can get a free trial offer to use the distribution part of the software.  There is a membership fee associated with the distribution system after the trial period ends.

My other membership is to a service that also has a built-in article spinner, but this system require membership to use the entire system rather that breaking the system into parts.  The important difference with this system is that, rather than distributing unique versions of the article to directories, those article are spun and the distributed directly to websites. 

Both approaches have their advantages, which is the reason that I maintain memberships in both.  Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.

Technorati Tags: article marketing, article software, article spinning, article submitter, article syndication, search engine optimization, SEO, spin software, spinner software

Posted under Site building.

There are lots of good sources that can tell you a great deal about how to establish an affiliate marketing business.  Unfortunately, it is much harder to find someone to do the actual difficult work for you.  Well, I haven’t quite solved that problem for you, but I have discovered what I think is the next best thing.

I sell my own digital and physical products, but a sizeable chunk of my income still comes from affiliate marketing, where I began.  I use websites and blogs for all of my online business activities.  I rely quite heavily on search engine optimization (SEO) to secure traffic, but that is a long term strategy.  In some cases, I have used PPC for affiliate products with success, but more often I am lucky to break even. 

Consequently, like many in affiliate marketing, increasing traffic at a reasonable cost is one of my most vexing challenges.  It is particularly difficult for those times when I discover a new affiliate product but for which none of my sites are well optimized.  How do I get the visitors to the vendor’s site with my embedded affiliate link?

My approach to directing traffic to the vendor’s site is just like many other affiliate marketers, I take them first to my own site, where I ply my skills of subtle persuasion.  Then I just hope that I have been sufficiently convincing to get them to click the link that directs them to the vendor’s site so that I have some small chance of earning my commission.  I have always wished that I could cut out part of the middle of that process.

I use content syndication for all of my sites.  I employ that strategy primarily for its SEO value but also for the direct visitors that are sent my way.  There are two major problems with the traditional approach to article marketing, especially for the affiliate marketer.  The first of those problems is that the top tier directories that publish and distribute articles do not allow links within the body of the article, contextual linking.  Typically, the links are isolated below the article itself in a sort of no man’s land called the author’s box or the resource box.  Second, the major article directories do not allow affiliate links or even links to redirected pages or domains.

Finally, there is an article distribution service that solves those two problems and allows direct linking using our affiliate links which can be placed contextually within the article.  It’s called My Article Network–and, yes, once you are a member, you can join its affiliate program.

My Article Network is like a consortium for article marketers and content publishers.  (That link will let you know what I have to say about it on one of my sites.)  It’s another of those Callen projects that most of us who hang around online business for any period of time have come to know so well.

It would be wise for me to let the sales page of My Article Network persuade you on its own.  I’ve been using it for less than two months, and I am a complete convert to the system.  In fact, I even set up four new niche blogs to make use of the free content that my colleagues provide.  {(Go ahead.  Click the link, you know you want to.)(Do it!  You know you want to click the link.  Come on…don’t you think I deserve it?}

Technorati Tags: affiliate marketer, affiliate marketing, almost free traffic, article marketing, cheap traffic, my article network, myarticlenetwork, traffic

Posted under Linking.

You have the right intuition if you feel the strong conviction on this article title. Think of it as the eleventh commandment. If you’re in the business of marketing articles, there are a few errors that can completely nullify your hard work. The good news is that they are easy to avoid. Here, we have randomly chosen these 5 common flaws in article marketing. All are equally significant and crucial in maintaining the value and quality of a well written article.

Read and Understand The Guidelines
You may have been spending many hours creating your article. Perhaps you even hire a professional write to initiate it in yoru behalf. And then you submit it to an article directory. But let’s say that it doesn’t exactly adhere to the site’s guidelines for publication. Guess what happens to all that hard work? That’s right, it’s wasted, garbage. It’ll probably be deleted without even a letter acknowledging receipt. Now this isn’t because article directory owners or administrators are cantankerous ogres who delight in making other people sad. This is because article directories receive hundreds or thousand of submissions. Here’s the deal… you have taken their guidelines so much for granted, so what made you think that they do care about you or your articles?

Keep It Original
In this day when so much of Internet content consists of the spinning and re-spinning of private label rights and free reprint articles, originality becomes even more valuable. Using PLR maybe a great method, but there are too many now in the industry that has used the same thing. What if their hired gun of a writer is better than yours? You might be better off coming up with an original article than merely rearranging the words of another.

Make It Error-Free
It’s called proofreading, and it’s the easiest part of submitting an article. You say you have brilliant marketing ideas or know everything there is to know about antique thimbles but don’t care much for all that grammar and spelling stuff? Then find one of us nerds who actually liked English class and let us have a brief look. And if you think all this stuffy rule making about spelling and grammar is just a lot of elitism, consider the following. You must have known about the importance and power of search engine optimization, and finally you are in the crucial role of dealing it. What do you think happens to your keyword-rich article when one of the words in the key phrase is misspelled?

Use The Resource Box Properly
This will lead you back to carefully reading and knowing the publication guidelines. Commonly, article directories accepts three. Don’t pass up the opportunity by using only one. Whilst, there are others that accept only one, so you may as well follow their rules and try not to trick them by forcing on with three.

Make It Relevant
You can’t make a square peg go in a round hole. This isn’t rocket surgery . . . or is it rocket science? Anyway, you can’t use a PLR article on space travel and then try using it to get traffic headed to a medical site. Well, you can try.

Technorati Tags: article marketing, grammar, hyperlinks, keyword-rich article, plr, search engine optimization

Posted under Site building.