The relationship between back links and your search engine rankings

backlinks

Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You want the majority of visitors to come from search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engines stay in business by understanding what the user are searching for and delivering relevant results. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more users come back the stronger the search engine brand and the more money they make. The search engine objectives are very similar to the ones you should set for your web pages.Acquire users and keep them coming back.

So what should you do?. There are two methods that you can use. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. The two factors that decide what results a search engine returns are authority and relevancy.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links are the sledge hammers of SEO (Search Engine Optimisation).

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Back links fall into a range of values that are derived from origin and anchor text.

Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.

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This post was written by Robjohn on July 21, 2009

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Struggling with Back links? – Here is someone who wants to help

how to get more backlinks

Call me mad (I am not) but I am offering people who are struggling with their web sites and getting visitor traffic free help and guidance, here is my justification.

I remember clearly the joys and the headaches of building my first web site. Anyone who embarks upon the challenge of creating a web presence should have someone to help. Establishing your first web site can be daunting if you are not sure about what to do.

Subjects like comprehending the importance of back links and keywords, how they affect Google page rankings and page authority, and the connection between these and traffic volumes are difficult to grasp and often badly taught by a large contingent of “experts” on the net. I constantly meeting people who want to create a business or build a presence on the Internet so I have set out to do something about it.

I am lucky enough to have spent a long time discovering, pulling together, trying out, getting to know and mastering the large selection of different techniques and tool kits for establishing a presence on the web, driving traffic to my web sites and continuosly refining my approach. I have decided to start teaching.

I have been preparing for this for about twelve months now and whenever I have had some available time I have been putting together my training material. Everybody I have met who is not sure where to start or already developing a presence on the web wants fast results, I’m no different and therefore whenever I have discovered high quality material and tools that work I am going to route my students at these rather than try and reinvent the wheel.

Everything I have tried and tested that has produced good or excellent results will be incorporated in my educational material and where there are gaps I have filled them in. Obviously along the way I have developed some techniques, tools and methods of my own that I consistently use which I will be including in the education.

To find out more visit my back links clinic by clicking on any of the links in this article….

PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….

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This post was written by Robjohn on July 21, 2009

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This guy wants to help you get more back links

link building

I have already started offering free guidance, direction and coaching to individuals who are struggling to get visitors to their web sites, here are my reasons.

I remember clearly the ups and downs of creating my first web site. Given the amount of experienced and competent people connected to the internet you might think that someone would have founded a well known web site where beginners could visit to learn all of the basics know how to create a successful web presence. Developing your first web site can be really complicated if you are inexperienced.

Areas like understanding the significance of back links and keywords, how they influence search engine page rankings and page authority, and the connection between these and traffic volumes are complicated and continuously badly taught by the majority of seo consultants on the internet. I have met so many people on and offline who are really driven to do this and haven’t got the know how that I resolved to do something about it.

After years and years of working on the net, uncovering, studying and practising methods to build successful web sites by attracting substantial amounts of people. I felt compelled to educate people.

As a result pain and success I am fortunate enough to be in a position to do this and devote a large amount of quality time to it. Every one who is just beginning or already establishing a web site wants fast results, I’m no different and therefore whenever I have come across excellent material and tools that work I am going to route my students at these rather than try and reinvent the wheel.

Everything I have tried and tested that has produced good or excellent results will be included in my training material and where there are gaps I have filled them in. Obviously along the way I have created some techniques, tools and methods of my own that I constantly use which I will be including in the training.

To find out more visit my back links clinic by clicking on any of the links in this article….

PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….

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This post was written by Robjohn on July 21, 2009

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Back links – a beginners guide

backlinks

Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You want the majority of visitors to come from search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. Searchers will return over and over again to a search engine that delivers the most relevant results. More users returning, means more popularity and more sales. Your task is to work to achieve similar goals for your web pages.Persuade users to come back to your web pages over and over again.

So what should you do?. There are two key ways you can do this. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Without a keyword or a key phrase search engines will simply ignore content. The user typing a keyword or phrase into the search engine starts the search process. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.

Back links are critical to the quality of the search engines perception of your web pages.

Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Whilst all back links are of value some are more valuable than others.

Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.The higher the authority of the linking pages, the higher is the authority passed to your pages.

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This post was written by Robjohn on July 21, 2009

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Back links and their effects on web pages

backlinks

Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You should be focusing the majority of your efforts on getting your visitors from the search engines. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engines stay in business by understanding what the user are searching for and delivering relevant results. The more relevant and precise the search results the better the user experience and therefore the greater the chance the user will user will return. More users returning, means more popularity and more sales. The challenges are the exactly the same for you and your website.Make your users experience your number one priority so they return to your web pages time and time again.

So what should you do?. You have two options and you can use both. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.

Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. The user typing a keyword or phrase into the search engine starts the search process. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links are the sledge hammers of SEO (Search Engine Optimisation).

Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Back links that are appropriately named in web pages are more likely to be clicked on by users. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Each back link has a value associated with it which can vary depending upon its origin.

The authority on the page from which a back links originates can influence the potency of the link to your web page.Web pages with more authority pass more authority onto your pages .

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This post was written by Robjohn on July 21, 2009

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