Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You want the majority of visitors to come from search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.
Search engines stay in business by understanding what the user are searching for and delivering relevant results. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more users come back the stronger the search engine brand and the more money they make. The search engine objectives are very similar to the ones you should set for your web pages.Acquire users and keep them coming back.
So what should you do?. There are two methods that you can use. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.
Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. The two factors that decide what results a search engine returns are authority and relevancy.
Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.
Back links are the sledge hammers of SEO (Search Engine Optimisation).
Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Back links fall into a range of values that are derived from origin and anchor text.
Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.
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Posted under Site building.
This post was written by Robjohn on July 21, 2009



