If you’ve ever read a blog’s comments section, then you’ve probably come across a comment that was submitted for the sole purpose of generating a backlink. The comment usually reads like gibberish, but has a whole bunch of keywords and links peppered within it.
In order to neutralize these sorts of comments, there are all sorts of spam blockers for blogs (with Akismet being one of the most used) and there are NoFollow HTML codes that prevent search engines from giving any credit for these comments.
That being said, commenting on blogs can still be a great way to build buzz and traffic for your site.
Add Value
The concept of blog comments is to some extent a very important valuable contribution. For example, if you read a popular blog in your niche and you have an opinion or idea related to a post, then comment on it and feel free to leave a link to your website. When the administrator of the blog sees your comment, the value of what you wrote in advancing the blog’s community far outweighs the small favor of providing a backlink, so they will likely keep the comment live.
Once you comment consistently on a particular blog or series of blogs, gradually you start to develop relationship with other people within your business niche. These people will visit your site and may even link to you or reference you in their posts if the content you provide is worthwhile.
Commenting in this manner, helps out both parties. The blogger builds a network and community of followers which makes it more likely that other readers will engage in a converstaion and keep coming back, and you will get a valuable backlink to your website from a blog that focuses on your niche.
Another Place Worth Adding Value
Social Networks that have a target audence is a good place to use to add value. It is for this reason I built ViralNetworks! The idea is that you build a reputation among your peers and make those million $ ventures you hear about, as well as getting people to like and trust you. (These are the only reasons people will buy your products, if they know, like and trust you or of course, your product).
Colin Klinkert is a full time internet marketer earning six figure income annually online. He runs many membership sites, one of which makes over a million a year in revenue.
Colin also blogs on his personal site about Marketing techniques, methods and news. Read more about Blog Comments.
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Posted under Site building.
This post was written by Robjohn on June 2, 2009
