As a Brick and Mortar business owner, you need your company’s Website to be listed in the top ten listings of every important SERP’s (search engine results pages) for the keywords important to your business. To achieve this goal, it’s important that you learn various Search Engine Marketing techniques that can insure that your Website beats the thousands — often hundreds of thousands — of other Websites competing for rank on the same keywod phrases. Here are some valuable tricks on learning how to do SEO.
The number one tip is to recognize how search engines work. The SE’s do not interpet pictures but instead, rely on matching the terms that the searcher put into the search form with the keywords that might be present in your Web Site. For this reason, you should always try to place as many terms and key phrases as you can into the Web Site. Determine the type of keyword phrases that your visitors might type into the search boxes and try to incorporate those keyword phrases into your Web Site. If you’ve included graphics in your site, be sure to attach “alt text” tags to all those photos to allow the search engines can include them to the website content.
Your words would, ideally, be part of the domain name and other related file names since the search engines look into them. This is a critical Search Engine Optimization trick. If you are Pete’s Paving in Charlottesville, VA, or Staunton, Virginia, you would well-advised to get the domain CharlottesvilleAsphalt.com or HarrisonburgPaving.com.
Your title tag, located near the top of your html code, should contain the relevant key phrases as must your meta description and meta keyword tags. These description tags will not be seen on your Website but will display in simple text format as the search engines list their results. Thus, it is critical to include keywords that beckon the reader to the Web Site in your description tags. It is critical to remember not to just overuse the same key phrases in your domain name, title and description tags and your file names because many SE’s will interpret that as spam and simply put your site in the “SandBox”. Instead, try to incorporate a variety related terms that are similar to your key phrases.
Use local phrases in your body content to improve your chances of top SE rankings in your local market. If you business isin the Staunton, Virginia area, be sure to include one or two of those words in your keywords.
Patience is key because after you have made the required modifications to your Web Site, it will still take some time for the search engines to verify that fact and push you up in the rankings.
Be certain that your page copy is cut-off to about three-hundred words and that the top words are placed at regular intervals rather than just grouing them in one part of your page.
If you implement these techniques, you should be pleasantly surprised to see the search engines increase your site’s rating. Continue to implement different SEO methods to keep your site on top because your competitors will be trying to pass you.
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Posted under Site building.
This post was written by Robjohn on June 4, 2009
