You read countless articles and heard the advice from the “experts” and you realized that you are leaving money on the table by not having a opt-in list. So you finally decide to up that popup window and squeeze page on your website. Then it happens, you thought you knew everything there was to know about email marketing and you followed the advice others gave you, just to find out that you are not making a profit.
You have worked your list and did everything possible to offer great value to your readers to get them to buy. After months you discover when you search for your stats and sales that you are loosing money instead of earning money.
You may think you are doing something wrong since you see others succeeding and you have not yet found the same success. You may begin to question whether you have chosen the wrong topic or possibly an unpopular topic. It is important to not get discouraged and question yourself. You can revitalize an old list or get yours up and going by following the below tips and guides.
~*~ Building Trust With Your List And New Subscribers
The thing to remember first is to build a strong trust with your followers and your new subscribers too. Trust is a very important part of any business model that deals with customers. When you build your list, your customers will want to know that you are an expert of the subject.
* Join some article directories sites and create 30 or 40 articles based upon your topic and submit these articles to the article directory sites. Do not submit them all in a day, spread them out over a time period of several weeks. Make sure that you have a filled out author profile and that you utilize the author resource box.
* Next join some related forums based upon your topic and jump on in and start providing advice and helping where you can. Let others know that you are here to help in any way you can. When you join a forum be sure to fill out your profile and include a signature file and remember to be kind to other forum members. Do not try to hide anything on forums, tell them your name and how old you are and the state you live in.
Ask your friends if they would be willing to provide testimonials or reviews of your products. Testimonials should be authentic and no editing should take place, also make sure you link to the persons website. If you have a good reputation on different forums, you can ask your fellow friends to provide a review of your products.
~*~ Find The Proper Fix For Your Customer Problems
Find a product or create a product that can be beneficials to others. If you have a great deal of knowledge about a topic, you should not run into trouble creating a product on the same topic. You can also search google for affiliate programs under your topic and research some great products that your readers could use.
* Make sure that you do your research, even if you already know about the topic you have chosen. You can use places like Yahoo Answers to get ideas on what people are looking for and what solutions they need to fix what problems they have. Once you have done the proper research it could pay you back 10 fold.
~*~ Making Friends With Other Opt-In List Owners
If the list owners have already launched a successful list it would be helpful to you and your business. List owners will already have experience in the chosen venture and the experience is always the best teacher. Since list owners have already been through it all, they can provide you with the knowledge you need.
Making friends with fellow list owners may help you because they could become a joint venture partner in the future. A joint venture will allow you and the list owners to promote a product and split the commissions that are made. This is especially successful when the list owner(s) happen to be using the same or similar topic as you.
Building these profitable opt-in lists is not going to happen instantly. There is much research and time that needs to go into it and the prepartions need to be properly done. As your opt-in list grows make sure to maintain quality and treat your subscribers very well. Be sure to keep everything very organized and if you need help feel free to ask your list owner friends. Be sure your subscribers remain happy and satisfied and they will be willing to buy from you.
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This post was written by Robjohn on June 19, 2009



