You have spent enormous amount of money to build it and optimize your website, but don’t see the amount of customer you expected? You may have spent hundreds or even thousands of dollars by now and are about to give up because you just don’t get the conversions you were hoping for. If you have consulted seo firm, they would have explained you that the reason for this is that pictures and SEO alone do not sell. Google Analytics will prove it.
Do you want to know what does sell though? Content sell, and that is why you need to read this article and learn the principles of creating content that will convert.
The major key in creating great sales copy is understanding the behavior of people. People are not driven to action by logic, their emotion is what drives them. Not only that, why does anyone wish to buy your product and help you out? Just like you, they prefer to know what’s their benefit first. This means that if you want anyone to take some action, you have to sell them on an emotional benefit instead of a feature. Avoid telling everyone how wonderful your product is, it’s too annoying. Instead, tell people how this product is going to help them or how will they feel.
Another principle of good copywriting is getting into the reader’s mind. This means that while reading your article they should hear the words spoken in their minds. This gives you direct access to the command center of their brain and is going to make it easier for you to get them to take action. This does not mean that they will do whatever you ask. You need to write in the language of the people. A conversational style is much better than complicated and formal one. People don’t talk that way or think that way, so it is not going to lead them to take action. It is much better to keep it simple and fluent, just like your speech.
The third rule is to write to one person you know instead of to a lot of people you don’t know. Pretend that you are sitting down with a friend of yours and telling them about your product or service. You don’t need to sell; you are explaining how it can help them and conveying your passion and enthusiasm as a helpful friend. The only way to do this in relation to your visitor is to anchor to someone you are already familiar with. If you picture yourself writing to a stranger, it is going to come out in your writing and you are going to appear artificial. If you still doubt you can do it, make a telephone call to your friend, tell them about your business and record the conversation.
If you follow these principles and are able to create copy that is error free you ought to be able to convert more of your visitors into customers. The best way to become a great writer is to practice and make sure that you are always rewriting your work as your skills develop. View writing as a process more than a finished product and soon you will get comfortable with it. Then you understand that writing is the king when it comes to seo of your website.
Mail this post
Posted under Emails
This post was written by Robjohn on June 12, 2009
