Search engine technology has advanced over the years.Once upon a time, all you needed was a website and some meta tags to rank well. Now as the search engines and the search engine spammers race against each other to stay ahead, technology has advanced significantly.
As well as keywords, meta tags and content, search engines take into consideration the number of links from other sites to your own.Internet Marketers call these backlinks.
And as a website owner and Internet Marketer you want your site to have a very high ranking, and so you need as many backlinks as you can get.
The first way is to join a link exchange program. These can help you to get a lot of links quickly, but they mainly tend to come from junk and spam sites. Some search engines will penalise you for links to these sort of sites, which is something you want to avoid.
You also want to avoid your links being on link farms – if there are too many external links on a single site then you may again get penalised by the search engines.These link exchanges can often contain link farms.
You can also find other relevant sites and manually create links to them.This is a very painstaking approach and will take some time.
You want as many backlinks as you can get because they are so very important to your website.You need to know a trick or two in order for these to be really effective.
When you are exchanging links or writing articles, you are in control of the text that is your link.A lot of marketers will write just about anything and post in on their website.
Sure, you get a backlink, but you don't get the full benefit of it. It’s like buying a Ferrari and then driving everywhere at twenty miles per hour.
In order to really benefit from backlinks you need to use anchor text. This is where you have certain words which are a hyperlink to your website. The words you use are your keywords.
For example, if your keywords were “Dancing Elephants” the usual link would be “Visit Michael Angelo’s site on dancing elephants at dancingelephants dot com.”
In order to really enhance your listing and boost the relevance of your site massively in the search engines, you need to make the “dancing elephants” reference a link to your website too. Your text then contains two links to your website – one being the website address and the other the keywords. Because the keywords and linking directly to your sites the search engines love it because they think your site must be more relevant to those keywords due to the link.
WordPress is a fantastic tool for receiving backlinks to your website. The search engines love it!
You can learn all about this fantastic software with the best set of WordPress Tutorials on the market – the WordPress Demystified program. With over 5 hours of step by step video you will learn everything you need to know in order to make money with WordPress.
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Posted under Site building.
This post was written by Robjohn on August 25, 2009



