In these uncertain economic times, many people are looking for different solutions for their monetary difficulties.One place that they can find their answer is online.We have all heard the stories of the internet millionaires. People who have made and continue to make millions online.These successful internet marketers have many products and systems to teach you their exact method of success.Many times it is the actual selling of those products which is indeed their secret to success.
There is a vast amount of information on the internet once you start searching for how to make money online. After all, the internet was designed to distribute information! It is extremely easy to become overwhelmed and not know where to start.
To make things easier for the internet marketing newbie I can tell you that there are only three areas that you need to concentrate on.These areas are not small nor are they simple to learn and execute.To become proficient at the internet marketing game you will need persistence, focus and plenty of determination. But if you are willing to stick with it you are destined to succeed.
Once you have a website you need people to visit your website. This called traffic.
Having a website is like having a billboard on the roadside. The number of people who see your billboard depends on which road your billboard is on.
If your billboard is on a little used country road, then not many people will drive by and see your ad. But if your billboard is right on main street, then the traffic driving by is increased and many, many people will see your ad.
Your website is your billboard and the front page of Google is your main street. When someone types in your keyword or keyphrase you want your website to be displayed on page one of the Google search results.
Types of Traffic
There are two different systems that can be used to get your website onto page one of Google: organic traffic and paid traffic.
Organic Traffic
To get your website onto the front page of Google organically you need to know about keywords, keyphrases and search engine optimisation (SEO).
Google has certain criteria when it looks at websites – it looks for relevancy of the information to the keyword and it also looks at the number of websites that link to your website and the number of websites that you link to. There are complicated algorithms that I don’t pretend to understand that Google uses to calculate the Page rank of your website and this is one of the many factors involved in getting your website to the coveted page one position.
The huge topic of SEO (search engine optimization) will definitely not be fully covered in this article. But here are some basic things to get you started.Once you are sure that you have chosen the best keyword for your product, service or information then make sure you use your keyword in the domain name, the page title and the page description. You also need to use your keywords in the content of your website but don’t overuse your keywords. Google doesn’t like that either! Now you need to go and do some SEO homework.
There are many ways to get links to your website as well. This is also another area where there are many things to learn. Blogging, social bookmarking, article and video submission are some of the many ways that you can increase the links to your website and increase your relevancy with Google.
Paid Traffic
Paid traffic is also known as PPC (Pay per click).To get your website onto the front page of Google you can also pay using Google’s Adsense service whereby when someone clicks on your ad you pay a fee to Google.
When you look at the Google search results page often the top two or three results are paid as are all of the results displayed down the right hand side.The ads are located on the right hand side because this is where our eyes stop naturally in the reading process. This is a good tactic to use when designing your own websites. Always have the most important information on the top right. If Google does it – it must work!So this means that you can also pay for a Google front page position.You are not charged by Google until someone clicks on your ad.The cost per click is calculated by how competitive a certain market is. Several years ago when PPC was in its infancy, you could pay only cents per click but now in some of the more competitive markets each click may cost you a dollar or more.
Google ads are written in a particular format that is specified by Google.They have to be 4 lines long and there is a limited number of characters that you can use on each line.Some characters are not permitted.Your cost per click can vary according to your ad content and the content on the webpage that you are landing people on when they click on your ad.There are some good training resources within the Google Adwords website and there are many online courses and books that will teach you the nuances of PPC.Just be sure to read reviews of a product and check out the author or promoter before you purchase.
Getting traffic to your website is extremely important. It is thing that you need to concentrate on once your website is live on the internet.
The Internet Marketing Newbie Diary is a valuable resource for the internet marketing newbie. It will teach you how to get your first website live online and then how to get traffic to your website. A website without traffic is like a billboard in the desert!
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This post was written by Robjohn on August 13, 2009
