At one point in a professional blogger’s career, his efforts to make money blogging are finally rewarded by steady profit and a loyal reader base. When this time comes, direct advertising is often the next step, and the best way to draw in potential advertisers is by putting up a media advertising kit, or, more simply, a media kit. Media kits essentially hold the sort of information that advertisers will be interested in, and are supposed to convince them that advertising on your blog is a great idea.
If you want to start making your own media kit, there are certain guidelines you should follow. Although media kits can come in various forms, the most effective ones all have a few crucial elements in place. Here are a few guidelines that you can refer to when you want to start making your own media kit:
1. Keep it simple
The last thing you want to do is sound like an academic snob on your media kit. When you start writing for it, string your ideas together using succinct sentences and simple phrasing and wording. Trust us: advertisers don’t want to decode your media kit, so make everything as short, simple, and straightforward as possible.
2. Include your blog’s profile and stats:
Make a clear stand on what your blog is all about. What’s the general theme that your posts are running with? Is there a specific area within your niche that you specialize in? What can your readers expect to get from your blog when they visit it? These are the questions that your blog profile should be answering, since advertisers will definitely want to know more about your site and if they’re a good fit for you. Don’t forget to include statistics that show just how many visitors you have, and how many backlinks trace back to your site.
3. Give clear information on your ad packages:
Don’t give advertisers the runaround by being mysterious or unclear about your advertising packages. Make sure to include information about the size of your ad space, your rates, the terms of payment, and which spots in your site are up for grabs.
4. Create a page exclusively for it:
Put up a tab or a link on your site with an “Advertise” or “Advertise Here” label to direct potential advertisers to your media kit. After all, what use is one if they can’t find it? Position the tab or link in a prominent place, where interested parties can see it right away.
Nothing can be more rewarding than when you finally make money blogging, and creating a media kit is just one of the many ways through which you can kick the process into high gear. Now that you know what the ground rules for making a kit are, it’s time for you to put up one and begin monetizing your blog more seriously.
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Posted under Blogs
This post was written by Robjohn on June 20, 2009
