A Special LIST BUILDING Report:
From One Goal Oriented Online Work At Home Professional to Another
During a recession like this, learning about how to make more money is often the most rewarding experience for every corporate executive.
How does this happen? Amazingly, it is no surprise that one of the best ways that is encountered for the corporate executive to change for the better is to publish and market a book and become a bestselling author.
Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you credentials and help your business draw more clients And if those are your only goals, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.
Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says business adviser to authors DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. He says that you will be rewarded with an outstandingbook, more money, and a continuing stream of revenue that far exceeds what the book alone would have earned.
DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Learning how to write and market a book and creating a business around it at the same time is crucial.
No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.
However, there are several less known features you should add to expand the marketability of your book. For instance, almost every New York Times Bestseller has certain features and it would be wise to incorporate them into your book so that you improve your chances of being one of them too.
Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.
Feature 1 – Begin with a powerful theme and grow it. {Give your book a zesty title that grabs attention}. Write your book outline to be specific about what will attract the right people to your book. Just gathering a list of your best ideas and putting a cover on it is not enough. You may get a book written quickly, but it probably won’t sell very well. You want something that you (and others) will be proud to promote.
Feature 2 – Become known as the top expert by collecting stories from others. Ask people in your field to share a personal story with a self-help element relating to something in your outline. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. In every story, you should mix in Tips, strategies, insider secrets, specific examples, and important resources, whether they be from you or someone else.
Feature 3 – Quote lots of experts and you’ll build in promotional value. Choose the quotes wisely so that they match the theme of each of your sections. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. And, they might even buy some for themselves to give away to colleagues and special clients.
Feature 4 – Be proactive in asking for interviews and endorsements, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and endorsements will add authority to your book.
Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. And it is often very helpful to seek out a sponsor to partner with in your promotion.
Feature 6 – Add an index so that your book is easier to read and use. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..
Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.
Extra Feature – Have a bibliography in your book. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.
ACTION STEP:
The more features above you can add to your book, the easier it will be to market and promote. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.
If you want to know how to become a good book marketer that makes money and makes you a bestselling author, then you must use the secret formula that others use to hit that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.
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This post was written by Robjohn on October 18, 2009
