Social traffic through social media sites that drive visitors to sites/blogs and online stores are becoming quite popular. Before social media sites like Facebook, Twitter and MySpace were even created, many online marketers focused on paid traffic to ensure that they get a good number of people visiting their sites daily. There is really nothing wrong with paid traffic strategies. In fact, these strategies can be very effective. Thing is, they can be a bit expensive. If you want your paid campaign to have an impact in your business, you may have to spend hundreds of dollars a day.
Luckily with the social traffic solution, you can very well make use of free social media sites. It’s easy because all you need to do is spend some time participating in these websites. Create good quality materials so you can make use and maximize your traffic-enhancing strategies. It is important to note that simply having a profile in Facebook, Twitter, MySpace and other types of social media sites does not guarantee an increase in your Web traffic. You need to know how to make your profile attractive to the people who matter, the ones that belong to your target market.
Another advantge of social traffic over paid traffic is the influence you can gain through social media sites. As an influencer, you can affect people’s decisions on what to buy or what service to get. In order for your paid traffic to make a purchase from your site, you need to be able to infuence them to get it through huge discounts and a lot of other freebies. But with web traffic coming from social media sites, people learn about you through viral marketing or word of mouth. This means that Web users who go to your site are already partially convinced that your product or service is good because someone from their social media network recommended you.
Of course paid traffic solutions are guaranteed to get people to your site, 100%. However, this marketing campaign is only good if you have money to pay. Once you no longer have budget for PPC or banner ads, your traffic may also dwindle. The effect of social traffic is a bit different. You may put a whole lot of effort in today’s traffic but you may reap what you’ve sown in the weeks or months to come: remember that this may work overnight, but not all the time. As long as you have your profile in social media sites and you continue to participate in such communities, you will experience an increase in your Web traffic.
Nathan Holland is the owner of AttractableMarketing.com.
He teaches how to generate free leads and drive targeted traffic to your website through social networking.
For Free Videos on increasing your website traffic through Social Networking, visit http://attractablemarketing.org
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This post was written by Robjohn on July 21, 2009
