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	<title>Blog Me Happy &#187; search engine marketing</title>
	<atom:link href="http://blogmehappy.com/tag/search-engine-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogmehappy.com</link>
	<description>I don&#039;t want to be a newbie any longer.</description>
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		<title>Work From Home Dream With Only 5 Customers</title>
		<link>http://blogmehappy.com/2009/07/21/work-from-home-dream-with-only-5-customers/</link>
		<comments>http://blogmehappy.com/2009/07/21/work-from-home-dream-with-only-5-customers/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 11:35:08 +0000</pubDate>
		<dc:creator>Robjohn</dc:creator>
				<category><![CDATA[Site building.]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[work at home]]></category>
		<category><![CDATA[work from home]]></category>
		<category><![CDATA[working from home]]></category>

		<guid isPermaLink="false">http://blogmehappy.com/2009/07/21/work-from-home-dream-with-only-5-customers/</guid>
		<description><![CDATA[Make 50k With Only 5 Customers So many of us no longer have the zeal to stay in our current job. Staggering figures indicate that the amount of people wishing to work from home grows at an alarming rate yearly. If you are one of these people you will be glad to know that this [...]]]></description>
			<content:encoded><![CDATA[<p><center>
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<p style="text-align:center;"><a target="_blank" href="http://www.youtube.com/watch?v=KMCwEALrvqU">Make 50k With Only 5 Customers</a></p>
<p></center>
<p>So many of us no longer have the zeal to stay in our current job. Staggering figures indicate that the amount of people wishing to work from home grows at an alarming rate yearly. If you are one of these people you will be glad to know that this reality is not too far away.</p>
<p> There are many ways that you can make money online. In fact, if you did a simple Google search you would end up with hundreds of pages of people trying to sell you information that will, if implemented, land you a &#8220;work from home&#8221; opportunity.</p>
<p> It is imperative that you are extremely careful as various sites are looking to scam you so invest wisely. This is because this type of business will take your money without any real benefit to others. When you think about all those MLM businesses or even &#8220;stuffing envelopes for cash&#8221; offline business that have been in existence for years.</p>
<p> Things like these are all over the internet and, you must be warned, they do not work, and they do not make you a long term living online. <a target="_blank" title="working online" href="http://b2a00ehvr03bn--02dqdtg8rax.hop.clickbank.net/?tid=CSEM100">Working online</a> is one of the best things you can do, because it gives you the opportunity to work for yourself.</p>
<p> Working for yourself and quitting your regular 9 &#8211; 5 allows you to make your own working time, which means that you can spend more time doing the things that you want to do, and less time making other people rich. An amazing opportunity for you to finally live your life to the full doing what you want to do like volunteering, learning to fly, bungee jumping or simply fundraising &#8211; details below.</p>
<p> One way to accomplish this is by using the SEM Business Blueprint. Throw out all those work from home offers and welcome on board a new way that is proven to work online. Making a living on the Internet is not impossible with so many options. Working for yourself can make you up to $50,000 per year on a regular basis.</p>
<p> If you are determined to make more money then the SEM Business Blueprint is your solution. This is because your earning potential can grow from that <a target="_blank" title="50k a year business" href="http://b2a00ehvr03bn--02dqdtg8rax.hop.clickbank.net/?tid=CSEM100">fifty thousand Dollars</a> a year to one million Dollars a year if you run a fully fledged online business with a few employees under your belt. You have to decide what you want to do! Do you want to sit around and take your time earning a good living, while you do the things you like from home, or do you want to work hard, earn more and retire the way you are meant to?</p>
<p> If you use the modules and implement the methods as laid out on the tutorial DVDs that you will received once you purchase the <a target="_blank" title="SEM Business Blueprint" href="http://b2a00ehvr03bn--02dqdtg8rax.hop.clickbank.net/?tid=CSEM100">SEM Business Blueprint</a> you will be on your way to making a living for yourself from the comfort of your own home. The best thing about it is that you do not need to do it from home, because you can use these modules as the basis of your next multinational corporation.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/internet+business' rel='tag' target='_self'>internet business</a>, <a class='technorati-link' href='http://technorati.com/tag/internet+marketing' rel='tag' target='_self'>internet marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/make+money+online' rel='tag' target='_self'>make money online</a>, <a class='technorati-link' href='http://technorati.com/tag/Online+Business' rel='tag' target='_self'>Online Business</a>, <a class='technorati-link' href='http://technorati.com/tag/search+engine+marketing' rel='tag' target='_self'>search engine marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/work+at+home' rel='tag' target='_self'>work at home</a>, <a class='technorati-link' href='http://technorati.com/tag/work+from+home' rel='tag' target='_self'>work from home</a>, <a class='technorati-link' href='http://technorati.com/tag/working+from+home' rel='tag' target='_self'>working from home</a></p>

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		<title>Search Engine Friendly Web Page</title>
		<link>http://blogmehappy.com/2009/06/19/search-engine-friendly-web-page/</link>
		<comments>http://blogmehappy.com/2009/06/19/search-engine-friendly-web-page/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:05:17 +0000</pubDate>
		<dc:creator>Robjohn</dc:creator>
				<category><![CDATA[Site building.]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blogmehappy.com/2009/06/19/search-engine-friendly-web-page/</guid>
		<description><![CDATA[There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine optimisation friendly site, you will be able to rank easily in search engines [...]]]></description>
			<content:encoded><![CDATA[<p>There is no point in <a target="_blank" href="http://buildingsinspection.co.nz/">building</a> a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a <a target="_blank" href="http://www.aplus.net.nz/">search engine optimisation</a> friendly site, you will be able to rank easily in search engines and obtain more visitors.</p>
<p> Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.</p>
<p> If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.</p>
<p> Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.</p>
<p> Use meta tags accordingly on each and every page of your site so that <a target="_blank" href="http://www.aplus.net.nz/">search engine</a> robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot&#8217;s job easier so they will crawl and index your site more frequently.</p>
<p> Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/search+engine+marketing' rel='tag' target='_self'>search engine marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/search+engine+optimisation' rel='tag' target='_self'>search engine optimisation</a>, <a class='technorati-link' href='http://technorati.com/tag/SEO' rel='tag' target='_self'>SEO</a></p>

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		<title>Optimizing Your Site with SEO</title>
		<link>http://blogmehappy.com/2009/06/10/optimizing-your-site-with-seo/</link>
		<comments>http://blogmehappy.com/2009/06/10/optimizing-your-site-with-seo/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 13:05:05 +0000</pubDate>
		<dc:creator>Robjohn</dc:creator>
				<category><![CDATA[Site building.]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blogmehappy.com/2009/06/10/optimizing-your-site-with-seo/</guid>
		<description><![CDATA[Search Engine Optimisation is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you&#39;ll have doing business on the internet. Here [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.aplus.net.nz/">Search Engine Optimisation</a> is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you&#39;ll have doing business on the internet.</p>
<p> Here are simple steps to optimize your web&#45;site:</p>
<p> Step 1: Modify your web-site &#8211; This step includes adding <a target="_blank" href="http://www.aplus.net.nz/Search-Engine-Marketing.html">search engine marketing</a> content to all pages in the website.</p>
<p> Step 2: Add tags &#45; Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.</p>
<p> Step 3: Link building A,<br /> Website statistics monitoring and conversion tracking<br /> There are offline tools that you can use to <a target="_blank" href="http://www.aplus.net.nz/">SEO</a> your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts  and coffee mugs made with the URL. I would do everything to advertise my web&#45;site offline. This is called offline optimization of your web&#45;site.</p>
<p> So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.</p>
<p>Now for a bit of excitement. Start watching your web site&#8217;s stat&#8217;s to see how quickly the spiders find their way to your web site. You could even throw a free stats counter on your blog and watch the spiders visiting your blog.</p>
<p> Next step: Play &quot;blog&#45;and&#45;ping&quot; every day or so. More often if you have the time! Whenever you feel like it, add another posting to your blog. Remember to throw in some links to specific pages on your web site.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/search+engine+marketing' rel='tag' target='_self'>search engine marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/search+engine+optimisation' rel='tag' target='_self'>search engine optimisation</a>, <a class='technorati-link' href='http://technorati.com/tag/SEO' rel='tag' target='_self'>SEO</a></p>

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		<title>Ways To Improve Sales Through Your Website</title>
		<link>http://blogmehappy.com/2009/06/08/ways-to-improve-sales-through-your-website/</link>
		<comments>http://blogmehappy.com/2009/06/08/ways-to-improve-sales-through-your-website/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 01:07:01 +0000</pubDate>
		<dc:creator>Robjohn</dc:creator>
				<category><![CDATA[Site building.]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blogmehappy.com/2009/06/08/ways-to-improve-sales-through-your-website/</guid>
		<description><![CDATA[Anyone who has been search engine marketing knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can do search engine optimisation for your sites with to improve sales without the need to get more visitors. The first method is [...]]]></description>
			<content:encoded><![CDATA[<p>Anyone who has been <a target="_blank" href="http://www.aplus.net.nz/Search-Engine-Marketing.html">search engine marketing</a> knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can do <a target="_blank" href="http://www.aplus.net.nz/">search engine optimisation</a> for your sites with to improve sales without the need to get more visitors.</p>
<p> The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.</p>
<p> The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.</p>
<p> Use visual representations on <a target="_blank" href="http://www.aplus.net.nz/SEO-Web-Design.html">web design</a> for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your web site.</p>
<p> Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it&#39;s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.</p>
<p> Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. &quot;click the button to buy now!&#8221;).</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/search+engine+marketing' rel='tag' target='_self'>search engine marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/search+engine+optimisation' rel='tag' target='_self'>search engine optimisation</a>, <a class='technorati-link' href='http://technorati.com/tag/SEO' rel='tag' target='_self'>SEO</a></p>

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		<title>Ways To Improve Your Brick and Mortar Business Website&#8217;s Search Engine Results</title>
		<link>http://blogmehappy.com/2009/06/04/ways-to-improve-your-brick-and-mortar-business-websites-search-engine-results/</link>
		<comments>http://blogmehappy.com/2009/06/04/ways-to-improve-your-brick-and-mortar-business-websites-search-engine-results/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 13:54:07 +0000</pubDate>
		<dc:creator>Robjohn</dc:creator>
				<category><![CDATA[Site building.]]></category>
		<category><![CDATA[Charlottesville]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Staunton]]></category>
		<category><![CDATA[VA]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[Waynesboro]]></category>

		<guid isPermaLink="false">http://blogmehappy.com/2009/06/04/ways-to-improve-your-brick-and-mortar-business-websites-search-engine-results/</guid>
		<description><![CDATA[As a Brick and Mortar business owner,  you need your company&#8217;s Website to be listed in the top ten listings of every important SERP&#8217;s (search engine results pages) for the keywords important to your business. To achieve this goal, it&#8217;s important that you learn various Search Engine Marketing techniques that can insure that your Website [...]]]></description>
			<content:encoded><![CDATA[<p> As a Brick and Mortar business owner,  you need your company&#8217;s Website to be listed in the top ten listings of every important SERP&#8217;s (search engine results pages) for the keywords important to your business. To achieve this goal, it&#8217;s important that you learn various <a target="_blank" href="http://www.thewebmarketingguy.net">Search Engine Marketing</a> techniques that can insure that your Website beats the thousands &#8212; often hundreds of thousands &#8212; of other Websites competing for rank on the  same keywod phrases. Here are some valuable tricks on learning how to do SEO.</p>
<p> The number one tip is to recognize how search engines work. The SE&#8217;s do not interpet pictures but instead, rely on matching the terms that the searcher put into the search form with the keywords  that might be present in your Web Site. For this reason, you should always try to place as many terms and key phrases as you can into the Web Site. Determine the type of keyword phrases that your visitors might type into the search boxes and try to incorporate those keyword phrases  into your Web Site. If you&#8217;ve included graphics in your site, be sure to attach &#8220;alt text&#8221; tags to all those photos to allow the search engines can include them to the website content.</p>
<p> Your words would, ideally, be part of the domain name and other related file names since the search engines look into them. This is a critical <a target="_blank" href="http://www.topratedwebpages.com/">Search Engine Optimization</a> trick. If you are Pete&#8217;s Paving in Charlottesville, VA, or Staunton, Virginia, you would well-advised to get the domain CharlottesvilleAsphalt.com or HarrisonburgPaving.com.</p>
<p> Your title tag, located near the top of your html code, should contain the relevant key phrases as must your meta description and meta keyword tags. These description tags will not be seen on your Website but will display in simple text format as the search engines list their results. Thus, it is critical to include keywords that beckon the reader to the Web Site in your description tags. It is critical to remember not to just overuse the same key phrases in your domain name, title and description tags and your file names because many SE&#8217;s will interpret that as spam and simply put your site in the &#8220;SandBox&#8221;. Instead, try to incorporate a variety related terms that are similar to your key phrases.</p>
<p> Use local phrases in your body content to improve your chances of top SE rankings in your local market. If you business isin the Staunton, Virginia area, be sure to include one or two of those words in your keywords.</p>
<p> Patience is key because after you have made the required modifications to your Web Site, it will still take some time for the search engines to verify that fact and push you up in the rankings.</p>
<p> Be certain that your page copy is cut-off to about three-hundred words and that the top words are placed at regular intervals rather than just grouing them in one part of your page.</p>
<p> If you implement these techniques, you should be pleasantly surprised to see the search engines increase your site&#8217;s rating. Continue to implement different <a target="_blank" href="http://www.thewebmarketingguy.net">SEO</a> methods to keep your site on top because your competitors will be trying to pass you.</p>
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		<title>How to Build Your Link Popularity with a New Way of Article Marketing</title>
		<link>http://blogmehappy.com/2009/06/03/how-to-build-your-link-popularity-with-a-new-way-of-article-marketing/</link>
		<comments>http://blogmehappy.com/2009/06/03/how-to-build-your-link-popularity-with-a-new-way-of-article-marketing/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 02:55:05 +0000</pubDate>
		<dc:creator>Robjohn</dc:creator>
				<category><![CDATA[Site building.]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[link popularity]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blogmehappy.com/2009/06/03/how-to-build-your-link-popularity-with-a-new-way-of-article-marketing/</guid>
		<description><![CDATA[Today it is not enough to have the best SEO optimized website out there with relevant quality content and several thousand subdomains. Your site needs other websites to point back to you in order for it to be at the top of the Google. Simply put one of the most important factors in ranking high [...]]]></description>
			<content:encoded><![CDATA[<p>Today it is not enough to have the best SEO optimized website out there with relevant quality content and several thousand subdomains. Your site needs other websites to point back to you in order for it to be at the top of the Google. Simply put one of the most important factors in ranking high in the results is link popularity. The thought is that if your website is good enough for others to link to you, then you must have site worthy of a <a target="_blank" href="http://www.submitblogtool.com/search-engine-secrets.html">top search engine ranking</a>. You must agree that it actually sounds like you&#8217;d be one the right track, right?</p>
<p><strong>Article marketing is actually pretty easy?</strong> Basically all you need is</p>
<p>a)      to have lot of relevant content on your site and</p>
<p>b)      to have relevant quality websites with great content to link to your site.</p>
<p>However as I’m sure you know, <a target="_blank" href="http://www.articlesubmitseo.com/link-popularity.html">getting link popularity</a> is hard and time consuming work. You do search after search for relevant websites that you can add your link. You might have sent out a huge amount of reciprocal link emails, wrestled with one or more article directories and submitted top quality, anchor text-filled content to every ezine on the web.</p>
<p>The theory behind this marketing method is obvious:</p>
<p>-          You promote your own website with keyword-rich anchor text</p>
<p>-          Other websites link back to your website content</p>
<p>-          You’ll get link from sites that your content is added</p>
<p>-          Your site will become an authority site in its niche</p>
<p>However the reality is often somewhat different.</p>
<p>What happens when your content isn&#8217;t picked up from the ezines directories as fast as you need? You website could possibly have a lot of websites linking to it, but it could be that most of them are directories and sites that are not really related to your specific niche. Your backlinks might not come from quality websites either. All of this basically means that your website is not ranking where it’s supposed to compared to all the hard work you put in.</p>
<p>Imagine if you had complete control of the sites that you add your content to, that you could post all you want immediately with little to no wait time, and started seeing the results by getting numerous one-way backlinks in a matter of minutes?</p>
<p>It might sound as if it&#8217;s too good to be real, but trust me, that not the case.</p>
<p>A new search engine marketing service has seen the light of day.</p>
<p>Basically what this new SEM service does is give you access to post on some of the best ranking websites on Google (as I write this 11% of the sites on this network have #1 Google ranking, 60% are one the FIRST page and 80% are on the top 2 pages in Google). I don’t have to tell you what this will do for your website rankings. Last I heard there are close to 20,000 blogs connected to this SEM tool at any one time.</p>
<p>On top of this it gives your blogs quality content that is relevant to your niche. You’re always in control how many (if any) blog posts you want posted on your site per day, whether the posts should be 100% unique and what topics should be posted.</p>
<p>To put it in other words, think of this tool as your own personal content distribution channel. It’s like owing over 20,000 top ranking websites across different niche topics that is at your disposal at a few clicks.</p>
<p>Think that through for a moment.</p>
<p>It doesn’t get any more Google friendly than this. Your high search engine ranking is within your reach.</p>
<p>Check out this <a target="_blank" href="http://www.articlesubmitseo.com/search-engine-secrets.html">Search Engine Marketing tool</a> now. You’ll don&#8217;t want to be without it ever again.</p>
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		<title>Why Networks Made of Nothing Will Get You Nowhere</title>
		<link>http://blogmehappy.com/2009/05/23/why-networks-made-of-nothing-will-get-you-nowhere/</link>
		<comments>http://blogmehappy.com/2009/05/23/why-networks-made-of-nothing-will-get-you-nowhere/#comments</comments>
		<pubDate>Fri, 22 May 2009 23:39:04 +0000</pubDate>
		<dc:creator>Robjohn</dc:creator>
				<category><![CDATA[Site building.]]></category>
		<category><![CDATA[Economic Downturn]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Reliable SEO]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo chat]]></category>

		<guid isPermaLink="false">http://blogmehappy.com/2009/05/23/why-networks-made-of-nothing-will-get-you-nowhere/</guid>
		<description><![CDATA[Today I come to you in order to understand one very simple question for you. For what reason is there so much shiftiness in the sphere of SEO? Why is it so guaranteed that any time you go looking to get yourself found in search engines, there are tens of thousands of dudes lying in [...]]]></description>
			<content:encoded><![CDATA[<p>Today I come to you in order to understand one very simple question for you. For what reason is there so much shiftiness in the sphere of SEO? Why is it so guaranteed that any time you go looking to get yourself found in search engines, there are tens of thousands of dudes lying in wait, claiming they&#8217;ll do a wonderful job for you, but at the price of transparency?</p>
<p> <strong>Crisis=Bad</strong></p>
<p> The answers are very straightforward, but it&#8217;s fundamental that you understand them. Why? Because—and especially because of the climate we&#8217;re living in now—when everyone is just a touch more desperate, the little fish make bad decisions and the shifty types go to town.</p>
<p> <strong>Two Fundamental Reasons</strong></p>
<p> So: there are two essential explanations for the unreliability that is all over the place in the marketplace online. One is straight history. There have always been guys who have made money from zero, and if we look back in time, they have taken advantage of desperate periods very much along the lines of this one.</p>
<p> Secondly is the idea of optimization and getting yourself found when you are searched for. Entirely due to what it is, it attracts a certain type. This doesn&#8217;t mean you can&#8217;t find an honest SEO company—most surely not, as there are <a target="_blank" href="http://www.loveclients.com">tons of great companies doing business</a>. But marketing has never lured just the top guys. There are a million shifty salesmen out there, as we all know. The online world is no different.</p>
<p> <strong>Dusty Books are Full of Good Lessons</strong></p>
<p> So, why not commence with the lessons from history. In times of crisis, people tend to get confused. 1930s America isn&#8217;t only known for dust and the New Deal, but it&#8217;s full of shady characters everywhere, preying on people&#8217;s desperation. Ever seen the HBO show Carnivale? Its entire cast is constituted entirely from these types.</p>
<p> Throw that together with some of the fundamental reasons we&#8217;re in this depression, mainly the notion that it&#8217;s easy to earn cash without any proper work (one of the main ideas behind constantly &#8216;flipping houses&#8217; in a mortgage bubble), and you&#8217;ve a rough soup.</p>
<p> <strong>Nothing Different About This One</strong></p>
<p> Shifty SEO companies use this unfortunate mentality by making the same promises that grifters have been making for decades. They insist there&#8217;s a massive market just awaiting our profitable service, and insist on the great profits, money that really comes from absolutely nothing. You simply are required to pony up some cash to have the doors opened to this service, which, and this they never explain, they aren&#8217;t just pocketing secretly.</p>
<p> The idea is to possibly create a network of &#8220;something&#8221; online, and the army of users will amazingly create enough advertising profits for you to begin getting top dollar cheques in the post-box.</p>
<p> <strong>Network from Zero</strong></p>
<p> Just what this mess of dubiously put-together content is never becomes clear, and that&#8217;s the whole reason for doing it. As long as you&#8217;ve given some hard-earned coin to the optimization guys, that&#8217;s all they give a damn about (so you are the only source of money here).</p>
<p> If your miracle cheques never arrive, they can&#8217;t really be held responsible, because there was never anything solid in the first place. There are dozens of methods to muddy your dearth of profits.</p>
<p> <strong>Madison Avenue as a Historical Reason</strong></p>
<p> Then we have our second important explanation: the philosophy behind SEO and publicity. Selling products and services has always been a world not for the squeamish, and today&#8217;s marketplace is definitely the same.</p>
<p> Of course with the rise in <a target="_blank" href="http://www.loveclients.com/advertise-online/search-engine-optimization/understanding-analytics">the incredible amount of analytic data available to us</a> , SEO now can be more transparent than ever.</p>
<p> There have always been unreliable people out there, but now with the way the internet works, they&#8217;ve proliferated terribly.</p>
<p> <strong>Why the USPS Can Teach Us a Lesson</strong></p>
<p> Think of it this way: the US Postal Service passes on massive, massive low rates for mail in bulk. Fundamentally, this is junk mail, or spam, but slightly less irritating because it arrives in your post-box instead of in your mail account (perhaps it&#8217;s far worse, actually).</p>
<p> If the US Postal Service is really just a funnel for spam half the time, contemplate what must happen with the anonymous feeling the internet allows us to use. The quantity of potential dicey characters simply increases until it&#8217;s at a ridiculous level.</p>
<p> Just don&#8217;t let that take you away from the fact that <a target="_blank" href="http://www.loveclients.com/advertise-online/search-engine-optimization">SEO and paid search</a> is a legitimate business concern—they are the ad agencies of the foreseeable future. Choose an honest, respected, and white-hat one!</p>
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		<title>SEO for the Newcomer</title>
		<link>http://blogmehappy.com/2009/05/18/seo-for-the-newcomer/</link>
		<comments>http://blogmehappy.com/2009/05/18/seo-for-the-newcomer/#comments</comments>
		<pubDate>Mon, 18 May 2009 08:51:07 +0000</pubDate>
		<dc:creator>Robjohn</dc:creator>
				<category><![CDATA[Site building.]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[paid search agency]]></category>
		<category><![CDATA[ppc marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
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		<guid isPermaLink="false">http://blogmehappy.com/2009/05/18/seo-for-the-newcomer/</guid>
		<description><![CDATA[  This article is going to lay out, once and for all, just what is meant by Search Engine Optimization. This is really for the amateurs, the dude with a website who isn&#8217;t exactly sure why the hell he shelled out good cash for a fresh new website that doesn&#8217;t seem to be getting any [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>This article is going to lay out, once and for all, just what is meant by Search Engine Optimization. This is really for the amateurs, the dude with a website who isn&#8217;t exactly sure why the hell he shelled out good cash for a fresh new website that doesn&#8217;t seem to be getting any traffic, or the woman who has seen her business&#8217;s name drop from among the better Google results to the 17th page and has been insisted upon by others that he/she needs SEO.</p>
<p><strong>Defining the Jargon</strong></p>
<p>First off, this means Search Engine Optimization. Optimizing your business&#8217;s site so that it ranks higher when you get searched for, or for a series of words related to the business you run. This is generally done in two ways: through an organic method, and by using <a target="_blank" title="PPC Marketing" href="http://www.loveclients.com/advertise-online/paid-search">paid search</a> . This last one means paying the big ad companies, usually Google to put your little ad on all the different venues it runs, from the main Google search results page, or into GMail, or onto YouTube, embedded into videos now.</p>
<p>These are commonly known as AdWords campaigns and do differ in price. Google also runs a ton of banner advertisements on other sites. All of these things need to be considered as old-fashioned advertising, only with the added advantage that you reach the customers who are desperate for your precise product or service.</p>
<p> </p>
<p>It&#8217;s like that classic method of placing big ad buys in the yellow pages in your business&#8217;s section, only now times have changed and the yellow pages are entirely online, too.</p>
<p><strong>What is Paid Search?</strong></p>
<p>All clear? A good <a target="_blank" title="SEO Company" href="http://www.loveclients.com">SEO Marketing company</a> will take the reins for your paid search, explaining exactly how to run ad campaigns and sometimes creating your ads themselves. They&#8217;ll give you <a target="_blank" title="SEO Analytics" href="http://www.loveclients.com/advertise-online/search-engine-optimization/understanding-analytics">full analytics</a> (when you see what Google can do and the amount of information you can glean from it, you&#8217;ll be amazed).</p>
<p><strong>How Does This Whole Organic Thing Differ From Paid?</strong></p>
<p>So what about this organic search you&#8217;ve heard about? That&#8217;s all about getting you ranked higher in Google&#8217;s normal search algorithm. It happens with fresh content, optimized code, and a good amount of links, plus a lot of other variables. Just to state it once more, a good SEO marketing firm will carry this out for you, and most importantly, will do it honestly.</p>
<p>There are many legendary ways to &#8216;game&#8217; Google, and eventually they are all caught onto and banned. And the people doing them are placed on a kind of blacklist (hence the black-hat terminology you might see). So the SEO marketing firm you choose needs to openly go out of its way not to engage in those practices.</p>
<p><strong>SEO Companies are Just Like Ad Agencies, Somehow</strong></p>
<p>Look at SEO in this way: they&#8217;re like an ad agency that comes in, pushes your brand to its maximum (we&#8217;d call this optimization online), and then gets your product/ad seen by the customs that need to see it, and organically gets people talking about your product (hence the term organic search).</p>
<p>This isn&#8217;t so hard, is it? SEO is a niche absolutely overflowing with jargon because that&#8217;s just how it developed, but then again, ad agencies are awash in jargon too. You simply need to get a bit initiated, and you&#8217;ll understand how much more you can know about your customers in a remarkably short amount of time.</p>
<p><strong>Why SEO Can&#8217;t Be Left to an Amateur</strong></p>
<p>Consider SEO like a nice, new ad agency doing something that isn&#8217;t exactly traditional advertising in a rapidly-developing market. Many of the classic tenants of advertising still apply, but as the market is altering with breakneck speed when it comes to where and how users get their information and find business online, SEO is a fundamental topic to be aware of if you&#8217;re going to establish the web presence you want.</p>
<p> </p>
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