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There are three best search engines in the the internet arena today. These are Google, Yahoo! and Bing! Early this 2009, a result has been revealed particularly stating these three search engines as the highest ranking engines to date. Google got 74.04%, followed by 16.19% from Yahoo! which is also followed by Microsoft’s Bing with merely 4.99%. With these results, you will able to realize the differences each search engine has with each other.

Google surfaced as the top among the two. How did it happen? This is very probable! Actually, Google is already counting 3 years of being the number one search engine. Google possesses important aspects which makes it an excellent search engines. Google has the ability to deliver solid searches in a more simple ways than other search engines. Google presents cool tools like Street Views. Furthermore, it provides full text and is able to present emails, charts photos and chatting. Web pages and Gmail are also two features being offered by Google. With these, it is not surprising how Google became the number one search engine instead of Bing or Yahoo.

You’re maybe asking how Yahoo! actually made it to the top two spot. Certainly, you know what Yahoo Messenger or YM is, right? Who would forget it? Actually, YM is one of the finest features of Yahoo. It does not just allow you to chat with someone, it also has feature where you can make PC to PC calls. Yahoo! provides a lot of things. Another example of this is the Flickr download. Maybe, you’ve been already using Flickr for months, but you don’t know that Yahoo’s responsible for it! Moreover, file transfer is also offered by Yahoo! search engine. File transfer such document, pictures or music is now as simple as your ABC with the help of Yahoo’s YM.

Now, the third spot was acquired by Bing. Bing is the newest search engine compre to Google and Yahoo. But, how did Bing able to make it on the third spot that fast? Bing includes full search tools such as Explorer Pane, which is used for handling searches. It has Quick Previews for sneak peeks and Sentiment Extractions for those who like to read or submit product reviews.

Keeping up with the top three search engines is especially important to Internet Marketing Fims and those companies providing Search Engine Optimization.

 

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Technorati Tags: engines, search engine optimization, search engines, SEO, top engines

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Websites are made not just to show off information, but they are also made to be visible to people who are searching for information. It could be pointless to set-up a website without doing anything to promote it for search engine rankings. No one will acknowledge your website’s presence if you do not make any effort to at least promote it regardless whether you have good contents or design.

Promoting your site’s search engine ranking is tough because attempting to do so would mean competing with all the top sites already ranked on the search engines. It can also mean a long period of waiting before you can actually feel the results of those applied techniques for page rank building. One of the things that a lot of webmasters forget is to keep writing press releases because those really contribute to better page ranks. Here are some benefits that you can get from press release.

Advantage for Launching

Creating a press release is an excellent first step if you are launching a website. Once it is a launched website or just just have newly exposed, you can’t expect that it will be picked-up automatically by search engines. This is why a lot webmasters decide on creating their first press release about their site launch to gain attention from readers and the search engines to crawl on their sites immediately.

SEO Benefits

There is not much difference in writing press release and in writing a standard articles relative to search engine optimization. Press release is has a higher word count in comparison with a regular article which can give you more room to add keywords and expound more the details on the content. This also has provided better chances of getting a higher rate of appearing in search engines. A press release that had been properly thought of and well written should also lead more traffic to the site.

High Page Rank Advantage

When you are ready with your press release, you will then have the advantage of submitting them over to various directory websites that accept and post them for free. There are tons of press release sites that all have high page rankings. If you are able to get back-links from those high ranking directories for press release would mean so much in relation to achieving a high search engine ranking for your site. What is more impressive here is that, you will have more chances of getting more unique back-links which could only mean high percentage of increased traffic to your site as well. You can even get creative and make slight modifications to the press releases by changing the keywords for greater exposure and to ensure each press release is unique.

Long-term Benefits

There is no limit to how many press releases you can make. The general strategy is to make a press release every time something major occurs that is newsworthy. Keeping the news consistent will only make the site more popular and would therefore attract interest to the search engines which in turn may increase page rankings even further. If you were able to post these press release on a reliable and credible directory websites, you can expect it to stay for a longer period of time.

Writing press releases are one of the greatest ways to keep readers well informed on how your website is doing. The more people that visit your website, the more your page rank will grow over time.  That will just lead to more traffic generation and possibly higher page ranking in the future.

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Technorati Tags: page rank, press release, search engine ranking, search engines, unique back-links, webmasters, website, writing press releases

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Those of you who versed in the more technical aspects of the web will have done well to avoid talk of a new search engine that went live recently – Wolfram Alpha.With it came the inevitable web chatter speculating whether this would be the application to finally put a considerable dent into Google's considerable online presence.

Before we get to that, it is important to first establish what Wolfram Alpha actually is as to call it a search engine would be to miss the point slightly.  Wikipedia defines it as an "answer engine" that "online service that answers factual queries directly by computing the answer from structured data".Put simply, users enter a computational query via the text box and Wolfram Alpha generates results in a number of textual and graphical formats, as well as suggesting other relevant topics.

As an example, inputting "70 miles per hour" will reveal a number of conversions to other units of speed (1680 miles per day) as well as offering other quirky statistics by way of example (75 miles per hour is an approximation of a cheetah's running speed).

Wolfram Alpha isn’t limited to purely numerical or statistical input.  Eager users have found a number of hidden 'easter eggs' by entering such keywords as "to be or not to be" (which returns "that is the question") and "what is the meaning of life (which as any DOuglas Adams fan knows, is "42").

This leads us all the way back to the original question "is it better than Google?”.  I think this is a question that can’t yet be answered in these early stages as Wolfram Alpha and Google are clearly entirely different animals.In time if one decides to take on attributes and functionality of the other, then perhaps we will have a more level playing field on which will be able to come to a reasonable conclusion.In the meantime, we should make the most of vast archives of knowledge that these two sites allow us to tap into.

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Technorati Tags: Answer engine, google, search engines, SEO, Wolfram Alpha

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working for weeks and still feel unclear about Search Engine Optimization (there ya go, that’s what SEO is!) this is a must read for you.  This article will explore SEO,  how you can apply it effectively, and what you need to do to be sure you don’t get penalized.

(Before I dive right in, Goole Conquest Authority is a training program that will go over SEO in full detail, but for now, you can start off here.)

As I said above, SEO stands for search engine optimization. The number one question new internet marketers wonder is what is a search engine? I know this is extremely basic, but this is where you need to start.  Once you learn the very basics, when you begin to explore more on the topic of SEO, you will have a full understanding of exactly what it is.

A search engine is a website you go to when you are searching for a particular subject on the internet. In example, Google, Yahoo, MSN, Ask, etc. Those sites are all search engines. When you are trying to find an answer on the internet, you visit a search engine, type in the information you are looking for, and presto! The search engine “searches” the internet for you and brings up a list of all the sites online that are relevant to your search.

Now you know what a search engine is, and you know what SEO is, let me get into the meat of things and explain how SEO works.

The number one thing you should do before any optimization, is you must determine the targeted keywords you will use for your site. To be more specific, finding the search phrases you want your site to rank for with the search engines. An example of this would be:

Let’s say you have a website loaded with fixing computers. People who are looking for information on fixing their computers might search for these keywords: what’s wrong with my computer, why does my computer have a blue screen, or my computer is broken. These would all be considered long tail keywords, and those are what you would want to shoot for, because they are the keyphrases that people search the search engines for.

Be aware when picking your keywords or key phrases, they are actual phrases that get searched for, if not, you won’t get any traffic to your site. (Another tip is to be sure you pick keywords that don’t have too many websites targeting them. You might not still get visitors if there is too much competition.) I recommend using a keyword research tool to find some hidden ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is tight. They are great starter tools, and they do the job just fine. Once you start making some money, I do recommend you get a paid tool because they are so much more effective, and you can really find some good keywords.

Here you can read more about finding good keywords here.

Okay, so now that you know what keywords you will use, the next step is to be sure your site is optimized for those keywords. How is this done? It’s really simple, actually.

The most important rule is always title your page or post with your keywords. This will be known as your title tag. Title tags have a very big influence on the search engines when they crawl your site, so whatever your title is, the search engines will assume it is a keyword and you are trying to rank for it. This goes for your domain name as well. Your page/post title and your website title (domain name) are extremely large factors in the SEO world.

Once you have bought your domain (known as the URL), and you have chosen your targeted key phrases or words, the next phase is to add content to your website or blog. Write an article that is at least 400-500 words, and make sure you include your targeted keywords or phrases at least 2-3 times in the content. Do NOT go overboard with this, or you may get penalized. Be sure the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying below 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords over and over again, and your website will pay for it if you do that, I promise.

The more content you have on your page, the better chance you have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can put all your keywords in. Search engines like long text articles and unique content.

Do not fret about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even tried to rank for. The most important goal is getting your main phrase in 2-3 times, and the others at least once.

That’s SEO in a nutshell. Learn as much as you can about the matter, because it truly will benefit you in the end.  To learn SEO takes some patience, but you will be a pro in no time.

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Technorati Tags: free traffic, learn seo, search engine optimization, search engines, SEO

Posted under Site building.