Blog Me Happy I don't want to be a newbie any longer.

Grabbing the attention of an online viewer is challenging enough, so you want to turn as many viewers as possible into actual buyers. And you want to entice buyers to become repeat buyers.

Once you’ve told the product story, how do you get them to push that “buy button” again? Here are some traffic conversion hot buttons to add to your site today:

1.    Expose your competition’s warts.  You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit.  Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally?  Let buyers know what sets you apart from your competitors.

2.Go Forward – drop a name!  Find a celebrity to endorse your product. Its not necessary that he or she should be a movie star,just people who are known and respected in your market sector. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You benefit for the star power of the guaranters.

3.Demonstrate it! Find research that advances your product in the marketplace. Even a basic study that shows “7 out of 10 people who regularly exercise are less likely to get prickly heat,” might be linked loosely to your product.  Make the connection reasonable. If there isn’t any research, make your own by using results from an online survey or poll.

4.    Test yourself. Create three different pitches that play on your main product. Use every page for 10 days. At the end of the month, compare results.The pitch that attract the most customers isn’t always the one you like the most. Remember, it’s about what clicks with the buyer – even if it isn’t your favorite.

5.    Befriend to win. Make sure that your sales copy creates a connection with your buyer.  You can make money with straight sales copy but you’ll make more money when you build a relationship with buyers. 

Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your market interest or add short reviews from your buyers.

Feature a buyer with a photo and candid interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Its not needed to say that, your “special offer” email gets read when others are sent to the trash folder.

Technorati Tags: best ecommerce software, e commerce, e commerce hosting, ecommerce shopping cart, ecommerce hosting, ecommerce software, ecommerce solution, ecommerce web hosting, ecommerce website, merchant account, o, php shopping cart, shopping cart, shopping carts, website hosting

Posted under Linking.

Purchasing is relatively easy in the real world where everything is there displayed for your choosing. You can see where your money goes, and get the product you bought immediately with minimal wait time or having to trouble yourself with getting a suprise at delivery. The Internet does not afford such level of certainty, however.

A lot of us have attempted setting up Internet shops because of its convenience. If you are one of the many enterprises or even a simple entrepreneur who sell goods through the Internet, chances are big that you get many visits but few buyers. It certainly will be a displeasing circumstance given the confidence you have in your own product. Unfortunately, people are more cautious these days especially in the online world where scams and fraudulent activities abound.

What you need in these times are easy ways that let you acquire visitor trust – and online security seals do just that. Having a stamp of certification from a reputable third party company validates your site to your potential clients. Your customers will be even more occupied on the info they are reading because they will now think it is worth their time, and thus be more inclined to buy.

Trust is a valuable commodity on the Internet. Visitors will not stupidly spend any cash, and given the sensible behavior of people these days, they will make sure that every cent they spend is going to be useful to them. You would want to assure customers that your products are not cheap knock-offs, or that you have an inefficient system, and {relax|ease} their doubts that your site could be just an elaborate scam designed to trick people out of their dollars.

Trustworthiness is a big word with great outcomes. Having a security seal will not only increase your customer count by almost 15%, but also make these customers loyal clients that will come back again and again after they have tried and liked your product. It’s a simple equation that doesn’t need a lot of brain power to work it out. Customer confidence equals to boosted income equals one successful enterprise.

Make your business the number one favorite and trusted company by using an effective web seal. Don’t forget that other companies are making sure they use great website seals, so why wouldn’t you, too?

Technorati Tags: affiliate networks, affiliate revenue, azoogle, building shopper confidence, customer trust, google, increase earnings, increase sale, Make money, pay per click, php, ppc, security seal, SEO, shopping cart, web seal, website trust seals

Posted under More than a newbie. Learning together.